Rough Outline of Speech
1 paragraph of the ad
This ad is effective because it has something that everyone likes to do in the commercial. In the beginning it has someone who's drinking, then telling tales, and then in the end there's a dance off. All of these things are usually synonymous with eating chips.
The first part of the ad has Sam Elliot walk into an old cliché cinematic western bar. The entrance is quite similar to the entrance to the 1995 Desperado film by Tarantino- a classic. Since, most people know Tarantino's films and the use of that type of entrance was an amazing way to get a hold of the audience's attention.
Secondly, the setting was made in such a way that it was almost like a movie trailer. And there’s nothing more that anyone likes more than watching an interesting trailer, especially if the time was done during ‘family time’. More than likely anyone who was flipping through the channels and saw this would presume that this was a trailer and watch it through the end of one of the three ads.
Overall, the commercial was effective at reminding everyone that they existed; and of how amazing they are compared to anything and everything else.
Age difference between the men
Color wasn’t a factor
Late 20’s-early 30’s, and senior citizen
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